For the 15th consecutive year, The Alternative School is open for applications. The deadline is 16th of October. The School starts on October, 17th and the winning team of this semester competition will be announced on November 9th.
The winning team, selected by an international jury, will represent Romania at the Eurobest Integrated contest, taking place in Poland, between 28th of November and December 1st. Dedicated to people under 30 from all walks of marketing, branding and communication related disciplines, this dense semester consisting of 7 meetings is focusing on emotional intelligence, kindful brands, foresight, business growth trends, ExO mindset, Design Thinking, tech & new medias, cultural insight, visual languages, content worth watching, private label intelligence & evolved markets.
The meetings are structured on the seminar + workshop model, where reputed guest are sharing the latest relevant information and the students are working on briefs, to train their brain for the upcoming international competition and building new neuronal paths and new ways of approaching problems, useful in their daily projects. The attendance fee is 200 E / person.
The program is the following:
Dates: Thursday / 17.10 / 18h // 2h // The Opening: FOCUS ON THE FUTURE
- Teodora Migdalovici – Founder LoveAndLobby & The Alternative School: EQ brands & the future of creativity
*Diana Stafie – Future Station // Exponential growth. ExO Model. The future of Media (2h)
*TB Confirmed: For personal reasons Diana might have the presentation alternatively on October, 26th.
FOCUS ON THE VISUAL IMPACT & VISUAL STORYTELLING
Saturday: 19.10 // 11h Anca Ifrim, former Young Lion, HEIST INDUSTRIES: Visual Languages (3h)
FOCUS ON CREATIVE EFFICIENCY & CULTURE
Thursday / 24.10 / 18h // 2h Mihai Gongu, Regional CD, Cheil, Eurobest Grand Prix Winner: WIN-WIN-WIN. How to integrate the efficiency Mind-set & cultural insight within the creative process (2h)
FOCUS ON DIGITAL & TECH
Saturday: 26.10 / 11h: Catalina Banuleasa, Partner, Design Thinking Society: Digital evolution. People & Tech. Shortcut for conscious growth (3h)
FOCUS ON EXPERIENCE
Tuesday 29.10 // 11h: 2 h Andrei Cohn, Cohn & Jansen JWT, Cannes Gold winner, Cannes Jurors: The errors you should avoid. 20 years of creative paraphernalia lessons. (To be confirmed)
Miruna Mihalache, Former Young Lion, Senior Brand Manager ALBALACT, Cannes Lions winner: Creativity for Smart Clients. Lessons from a client scoring big in both efficiency and creativity contests.
FOCUS ON CONTENT
Thursday 31 oct / 19h – Ion Cojocaru / Director & CD McCann, Cannes Lions Winner: Content worth watching
FOCUS ON EVOLVED MARKETS
Saturday, 2. 10 / 11h: Filip Gonzacenco, Former Young Lion & Creative, Publicis Paris: 3 years. What Paris thought me and you should practice as well.
Isabela Branisteanu – Founder Thinkegic: PRIVATE LABEL – The insights beyond the private label legend and why are they useful to people working in other marcom areas.
The Eurobest Semester will be followed by a competition selecting one team to represent Romania at Eurobest Integrated creativity contest. The winners will have their attendance cost covered, but the air flight tickets will be in their responsibility.
Also, by the end of the Eurobest semester, we will select the finalsts – 23 old or younger, for the Roger Hatchuel competition, taking place in Cannes 2020.