articol de Marian Costache

Am vazut recent o nazbatie experientiala, demna atat de un brand mare, cat mai ales de timpurile pe care le traim, din punct de vedere tehnologic cel putin. In ultima reclama pentru McDonald’s Olanda a TBWA/NEBOKO Amsterdam, o orchestra canta si interactioneaza cu clientii unui restaurant McDonald’s pe masura ce acestia din urma gusta dintr-un Maestro Burger, preparat cu vita Angus. Spotul astfel filmat este parte din Campania “Always Open for Good Times”.

Cei 60 de instrumentisti si interpreti canta in acord cu anumite momente in care consumatorii intra in restaurant, dau comanda sau chiar gusta pentru prima oara din burger, asezonand totul cu multa emotie.

Echipa TBWA/NEBOKO a plasat 5 camere si microfoane in restaurant, pentru a surprinde consumatorii pe masura ce cumpara sau gusta din burger. Spotul rezultat a fost filmat intr-o singura zi si a implicat filmarea 13 consumatori din care au fost retinuti 3 pentru cel mai puternic engagement. Celor alesi li s-a permis o privire “in spatele cortinei” dupa ce au mancat Maestro Burger-ul.

“It’s always thrilling filming an act of this scale and not knowing if it’ll go exactly as you want” – Darre van Dijk, chief creative officer, TBWA\NEBOKO. “This commercial sets a very high standard for the spontaneous moments of joy we will capture for McDonald’s in our new campaign. All of us had goosebumps at various occasions and you can see and feel that in the final film. It is always a challenge to create something at this scale – especially when it is live – and we are very happy that McDonald’s is eager to share in this challenging approach.”

Reclama astfel filmata face parte dintr-o noua campanie ce promite tot felul de surprize misto in jurul temei “Always Open for Good Times”.

Credits: Client McDonald’s The Netherlands Agency TBWA\NEBOKO, Amsterdam Darre van Dijk, Dennis Baars, Erik Falke, concept; Ramon Stalenhoef, Mischa Schreuder, art directors/copywriters; Wim Jan Zijlstra, strategist. Production WeFilm Roel Welling, director; Daan Nieuwenhuijs, DP. Postproduction Captcha! Pelle Asselbergs, editor. Audio Postoffice Guido Dieteren, Darius Dante, composers. Sound Design Studio Arnold Muhren Patrick Muhren  Good Sounds Marcel Bultman Media Agency OMD